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👨‍🚒 Gear That Fits When It Matters Most: See How Fire-Dex Uses Bold Metrics to Transform PPE Sizing
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The Brand

A sustainable lifestyle brand offering apparel, sleepwear, wellness, and home goods for mindful men and women. Driven by a mission to bring comfort to everyday life through content, commerce, and community, the brand is deeply committed to giving back and minimizing its environmental footprint.

 

Childrens Place Mockup (6)
THE CHALLENGES

Their dedication to exceptional fit and sustainability meant a standard size chart wouldn’t cut it. They needed:

  • Accurate, real-world body data to validate size charts and grading before production.
  • Insights into where fit gaps existed and which sizes were driving the highest returns.
  • Data to help refine grading rules and improve size coverage—reducing waste from unnecessary sampling and production errors.

Without these insights, shoppers often faced sizing uncertainty—leading to cart abandonment, poor fit experiences, and higher return rates.

“We desperately wanted data to validate proposed grading and size chart changes. With the data from Bold Metrics, we referenced data from our actual customers on our site to validate our work before going live. CLUTCH!””
THE SOLUTION

The brand first implemented Bold Metrics’ Smart Size Chart, giving shoppers personalized size recommendations from just a few quick inputs—no measurements, photos, or scans required.

 

With accurate, anonymized shopper body data flowing in from the SSC, the brand then used Apparel Insights to put that data to work across technical design. Using Apparel Insights, the brand could:

  • Validate proposed grading changes before production.
  • Visualize fit coverage to spot and fix gaps across sizes.
  • Analyze return rates by size to target improvements that reduced costly returns.

 

This two-phase approach, starting with SSC to improve online fit confidence, then scaling with Apparel Insights, allowed the brand to design with real customer data, reduce waste, and deliver a consistent, exceptional fit.

Downloadable The Case Study

Apparel Insights Case Study page 1

Discover how this sustainable lifestyle brand gained deeper insights into their customers’ buying behaviors.

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