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The Brand
Helly Hansen is a global leader in high-performance outdoor and workwear apparel. Rooted in Norwegian heritage, the brand is trusted by professionals and adventurers worldwide, delivering innovative, weatherproof gear designed to withstand the harshest conditions while providing superior comfort and protection.
THE CHALLENGES
Sizing is not universal. A jacket that fits perfectly in one region may feel different in another due to variations in body types, climate-driven layering preferences, and regional sizing norms. While expanding its global reach, the brand needed a way to offer a consistent, accurate, and personalized sizing experience for every customer—whether they were shopping in North America, Europe, or beyond. A one-size-fits-all approach to sizing wouldn’t cut it. The brand needed an innovative solution that could adapt to the needs of shoppers worldwide, reducing returns and boosting confidence in every purchase.
Proven Results in the NA
Proven Results in the EU
THE SOLUTION
With Bold Metrics’ AI-driven Smart Size Chart, Helly Hansen is revolutionizing the way customers find their best fit—on a global scale. Across Europe, shoppers quickly embraced the technology, with of all purchases made using the tool, leading to a 3.8x conversion rate increase and an AOV boost to $65.36. Meanwhile, in the North America, customers saw a 1.8x lift in conversion rate, a $50.47 increase in AOV, and 18.3% of all purchases made in North America sizing tool to confidently select their fit.
This isn’t just about improving the shopping experience—it’s about transforming how a global brand connects with its customers. By eliminating the uncertainty around sizing, Helly Hansen is creating a seamless, tailored experience no matter where shoppers are. Whether it’s a skier in the Swiss Alps, a commercial fisherman in Alaska, or a hiker exploring the fjords of Norway, customers can trust that their gear will fit as great as it performs—allowing them to focus on adventure, not uncertainty.
