How Dress Brands Are Driving Conversion and Reducing Returns with AI-Powered Sizing.

Dress brands, from high-end fashion houses like Mac Duggal and Meshki to sustainable labels like Girlfriend Collective, Pact, and more are partnering with Bold Metrics to solve fit challenges. Dresses, with their varying cuts and silhouettes, demand a precise fit that can’t rely on standard size charts alone. By leveraging Bold Metrics’ AI-driven solutions, these brands can provide personalized size recommendations, improve customer satisfaction, and reduce return rates—essential in an evolving market where consumer expectations around fit are high.