This partnership highlights how the Smart Size Chart drove AOV, conversion, and reduced returns for a fast-growing activewear apparel brand.
Since launching in 2015, this company has been on a mission to make premium performance apparel inspired by an active lifestyle. This partnership overview shares the challenges the brand was having before implementing Bold Metrics' Smart Size Chart and the results they saw after implementation.
The brand wanted to increase customer confidence in selecting the right fit to offer a more personalized shopping experience, increase conversion, and significantly decrease returns due to sizing uncertainty.
After implementing Bold Metrics’ Smart Size Chart the brand's conversion rate jumped 306% due to the enhanced size confidence for online shoppers. The increased confidence also resulted in a $25.17 higher average order value. Since implementing Bold Metrics’ Smart Size Chart, the brand has reduced the proportion of returns due to fit by 20%.
Learn how the Smart Size Chart drove AOV, conversion, and reduced returns for a fast-growing activewear apparel brand.
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