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Apparel Sizing Best Practices for Brands and Retailers.  Get the Guide >

The Brand

Since launching in 2015, this company has been on a mission to make premium performance apparel inspired by an active lifestyle. This partnership overview shares the challenges the brand was having before implementing Bold Metrics' Smart Size Chart and the results they saw after implementation.

The global sportswear market is expected to grow to €395 billion by 2025, at an annual rate of 8 to 10 percent.”
Activewear's Biggest Disruptors Business of Fashion
THE CHALLENGES

The brand wanted to increase customer confidence in selecting the right fit to offer a more personalized shopping experience, increase conversion, and significantly decrease returns due to sizing uncertainty.

Proven Results

+306 %
Conversion lift
+25.17
AOV Increase
-20 %
Return rate reduction
THE SOLUTION

After implementing Bold Metrics’ Smart Size Chart the brand's conversion rate jumped 306% due to the enhanced size confidence for online shoppers. The increased confidence also resulted in a $25.17 higher average order value. Since implementing Bold Metrics’ Smart Size Chart, the brand has reduced the proportion of returns due to fit by 20%.

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