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👨‍🚒 Gear That Fits When It Matters Most: See How Fire-Dex Uses Bold Metrics to Transform PPE Sizing
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The Brand

Committed to ethical manufacturing practices and transparency, this brand values customer experience and optimizes its operations to offer better-fitting clothing and reduce waste throughout the product life cycle.

"Inclusivity is about acknowledging the many ways in which people are different, intentionally choosing who your brand will serve, and then authentically incorporating those diverse consumers throughout all areas of your brand."”
The Biggest Myth About Inclusive Marketing Forbes
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THE CHALLENGES

Despite a highly detailed online fit and size guide and a wide range of sizing options, this brand wanted to go beyond size charts and personalize its online sizing experience. With Bold Metrics, this brand is elevating its sizing experience, providing shoppers with an accurate and exceptional fit experience while combating high return rates and boosting shopper confidence.

Proven Results

+332 %
Conversion Lift
+35 %
AOV Increase
THE SOLUTION

With the launch of the Smart Size Chart, This brand's shoppers now have an easy, accurate, personalized, and fast way to find the best size.

Using a few simple inputs that include age, height, weight, and bra band/cup, the AI solution determines the best fit to provide a personalized size recommendation — improving shopper confidence and simplifying sizing when it comes to finding the best fit online.

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Size Inclusive Brand Case Study

Learn how this size inclusive brand utilizes the Smart Size Chart to power fit from XXS-6XL.

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About

Bold Metrics is a San Francisco-based company that provides powerful SaaS solutions to help brands unlock the power of body data to improve the customer experience around fit. Our technology empowers your brand through actionable insights that reduce returns, increase conversion, and improves sustainability at scale.

© 2025 Bold Metrics, Inc.