Formalwear

Request a Demo

See all Category Stories

THE CATEGORY

Formalwear brands, including Mizzen + Main, Eph Apparel, and more are redefining the way customers experience tailored clothing by adopting Bold Metrics’ AI-driven solutions. In the highly competitive formalwear market, precise fit is crucial for suiting from custom fit to ready-to-wear. With customer expectations for customized fits at an all-time high, these brands have leveraged Bold Metrics to deliver personalized size recommendations that cater to unique body shapes, improving fit confidence, reducing returns, and driving conversions.

Formalwear Model

Proven Results

+320 %

Conversion lift

-8 %

Return Reduction

+23 %

AOV Increase

THE SOLUTION

Bold Metrics’ AI-powered solutions were tailored to meet each brand’s unique needs.Eph Apparel utilized our platform to offer a virtual custom-fit experience, providing accurate suit sizing at scale. Mizzen + Main implemented the Shirt Finder, an AI-driven tool that provided accurate, personalized shirt sizing recommendations, enhancing the online shopping experience and significantly reducing returns.

By leveraging body data insights, these brands transformed their approach to fit, ensuring that each customer received a personalized, seamless shopping experience that drove conversions and reduced the costly impact of returns.

Trusted By

Our goal is to offer timeless, contemporary styles and great service for the moments that matter. To deliver on that promise - fit is king. Having a deeply integrated and world-class sizing technology solution is paramount for our success.”

Daniel Carpenter, Sr. Director of Digital Product Management, Tailored Brands