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Discover the Future of Fit With AI-Powered Solutions — Download Our Sizing Technology Buyer’s Guide Today!

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THE CATEGORY

Formalwear brands, including Men’s Wearhouse, Eph Apparel, Tailored Brands, and more are redefining the way customers experience tailored clothing by adopting Bold Metrics’ AI-driven solutions. In the highly competitive formalwear market, precise fit is crucial for suiting from custom fit to ready-to-wear. With customer expectations for customized fits at an all-time high, these brands have leveraged Bold Metrics to deliver personalized size recommendations that cater to unique body shapes, improving fit confidence, reducing returns, and driving conversions.

Formalwear Model
THE CHALLENGES

Formalwear brands face distinct sizing challenges. Men’s Wearhouse and Tailored Brands sought to enhance the fit experience for suiting, as inconsistent sizing often leads to high returns and lower conversion rates. Eph Apparel needed to ensure bespoke tailoring services at scale, while SuitShop required a solution for groomsmen to get fitted fast.

Proven Results

+320 %
Conversion lift
-8 %
Return Reduction
+23 %
AOV Increase
THE SOLUTION

Bold Metrics’ AI-powered solutions were tailored to meet each brand’s unique needs. For Men’s Wearhouse, we introduced a personalized size recommendation tool for suits, enhancing fit confidence online. Eph Apparel utilized our platform to offer a virtual custom-fit experience, providing accurate suit sizing at scale. Mizzen + Main implemented the Shirt Finder, an AI-driven tool that provided accurate, personalized shirt sizing recommendations, enhancing the online shopping experience and significantly reducing returns.

By leveraging body data insights, these brands transformed their approach to fit, ensuring that each customer received a personalized, seamless shopping experience that drove conversions and reduced the costly impact of returns.

Trusted By

Our goal is to offer timeless, contemporary styles and great service for the moments that matter. To deliver on that promise - fit is king. Having a deeply integrated and world-class sizing technology solution is paramount for our success.”
Daniel Carpenter, Sr. Director of Digital Product Management, Tailored Brands
Read The Customer Story

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About

Bold Metrics is a San Francisco-based company that provides powerful SaaS solutions to help brands unlock the power of body data to improve the customer experience around fit. Our technology empowers your brand through actionable insights that reduce returns, increase conversion, and improves sustainability at scale.

© 2024 Bold Metrics, Inc.