The Brand
SuitShop is the premiere destination for affordable, size- and gender-inclusive, and yours-to-keep suiting. Made for everybody and every occasion SuitShop offers the first and only coordinating collection for men, women, nonbinary individuals, and kids. Complete with quality to love, sizing made simple, and caring customer service, SuitShop delivers the ultimate suiting experience to get you looking and feeling your best.
THE CHALLENGES
SuitShop's biggest challenge was providing potential customers with the confidence and reassurance that purchasing a suit online for their big day would be a seamless and simple process — with a result that would fit them well and make them look good. Equally as important as accurate size recommendations, is the simplicity of the process for online purchases. The key was to only ask customers questions that they would know off the top of their heads.
Proven Results
THE SOLUTION
SuitShop integrated Bold Metrics Virtual Sizer solution onto their online platform in October 2019, giving customers a fast and accurate way to get fitted without the need for self-measurement.
The low-friction, easily adoptable online fitting tool enabled the brand to grow its business digitally while also reducing returns and exchanges.