How DXM Uses AI Sizing Solutions To Make Apparel Processes Efficient and Scalable
DXM and Bold Metrics are powering the future of fit in the apparel industry.
DXM and Bold Metrics are powering the future of fit in the apparel industry.
DXM is transforming the apparel industry with an open SaaS platform that allows localized, on-demand manufacturing. Brands, retailers, and creators use the DXM platform to offer highly individualized apparel, footwear, and more to build brand loyalty while eliminating unnecessary waste.
DXM's biggest challenge was streamlining the clothing manufacturing process from the supply chain to the consumer. DXM dove deep into the clothing industry, how clothing is designed, and how that translates to manufacturing.
DXM visited clothing brands and learned about how tech packs convey the design and details of a product and how the digital patterns for those products are created. They toured many manufacturing facilities to learn about the people, processes, and equipment that work in unison to make these complex garments.
A crucial aspect of this process was pairing consumer body data with garment information to provide the right size and fit to the end user.
The DXM customization software can integrate directly into a brand's website, like they do for Carhartt, to ensure a seamless user experience, or they can fulfill custom orders from their site. Either way, fit and sizing are a crucially important part of the process. The personalized fit experience addresses customer demands for a wider range of sizes and customized fit options. With Bold Metrics powering the fit experience, customers can access made-to-order customizations from their favorite brands.