Your guide to optimizing fit finding user experience for conversion
Frictionless Fit:
Your guide to optimizing fit finding user experience for conversion
Apparel retailers have a persistent challenge: helping shoppers confidently choose the right size before they check out. Traditional size charts are widely used but often cause confusion, especially on mobile. Meanwhile, poor fit remains the leading reason for returns, hurting both revenue and shopper trust.
This guide presents a modern, UX-first approach to solving fit friction, combining insights from extensive user testing with practical recommendations for improving both size chart usability and smart sizing adoption.
Download the Guide.
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