Bold Metrics Frictionless Fit: Guide

Frictionless Fit:

Your guide to optimizing fit finding user experience for conversion

Apparel retailers have a persistent challenge: helping shoppers confidently choose the right size before they check out. Traditional size charts are widely used but often cause confusion, especially on mobile. Meanwhile, poor fit remains the leading reason for returns, hurting both revenue and shopper trust.

This guide presents a modern, UX-first approach to solving fit friction, combining insights from extensive user testing with practical recommendations for improving both size chart usability and smart sizing adoption.

Watch the Webinar

Hear from Jeff Mergy, Vice President of Product Strategy & Partnerships at Bold Metrics, and Linda Bustos, Founder of Ecom Ideas, as they explore the impact of the Bold Metrics Platform and the potential of body data to transform apparel.

In this session, Jeff and Linda share:

The top fit-related challenges brands face and how to overcome them.
A step-by-step approach to evaluating sizing solutions to find the best fit for your business.
Proven strategies to drive measurable results, like reducing returns, increasing AOV, and boosting customer loyalty.