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📏Create a Frictionless Fit Journey for Your Brand
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Hear from Jeff Mergy, Vice President of Product Strategy & Partnerships at Bold Metrics, and Linda Bustos, Founder of Ecom Ideas, as they explore the impact of the Bold Metrics Platform and the potential of body data to transform apparel.

In this session, Jeff and Linda share:

  • The top fit-related challenges brands face and how to overcome them.

  • A step-by-step approach to evaluating sizing solutions to find the best fit for your business.

  • Proven strategies to drive measurable results, like reducing returns, increasing AOV, and boosting customer loyalty.

Eliminate Fit Friction With AI Sizing Solutions
digital twin spinning

Cutting Edge Digital Twin Technology

Built on 10+ years of expertise and machine learning, our body data platform instantly and accurately captures the human form in detail.

  • No measuring tape or photos required
  • AI and ML approach continuously improves over time as data grows
  • Scalable, actionable digital twin library

+4x

average increase in conversion rates

+22%

average increase in order value

-18%

average reduction in fit-related returns

A Platform that Goes Beyond

Bold Metrics sizing solutions leverage machine learning algorithms trained on over 80 million digital twins (and counting!) to match your shoppers to their best fit based on their unique body measurements.

We help brands generate and use consumer data to:

✔️ Boost conversion and AOV

✔️ Reduce returns

✔️ Enable data-led design

✔️ Optimize operations

✔️ Improve sustainability efforts

✔️ Personalize the retail experience

an image of a women with body data line overlaying in front of the bold metrics sizing platform

Featured Guide

Learn more about how a critical fit implementation strategy personalizes the retail experience to drive conversion and reduce returns.Apparel retailers have a persistent challenge: helping shoppers confidently choose the right size before they check out. Traditional size charts are widely used but often cause confusion, especially on mobile. Meanwhile, poor fit remains the leading reason for returns, hurting both revenue and shopper trust.

This guide presents a modern, UX-first approach to solving fit friction, combining insights from extensive user testing with practical recommendations for improving both size chart usability and smart sizing adoption.

Get the Guide
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Unlock the Power of Body Data

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About

Bold Metrics is a San Francisco-based company that provides powerful SaaS solutions to help brands unlock the power of body data to improve the customer experience around fit. Our technology empowers your brand through actionable insights that reduce returns, increase conversion, and improves sustainability at scale.

© 2025 Bold Metrics, Inc.