How Athleisure Brands Are Achieving a Conversion Lift with AI-Powered Sizing with Bold Metrics

Sizing in athleisure is challenging due to the diversity in body shapes, the variability in fabric stretch and recovery, and a lack of standardization across brands. Stretchy materials like spandex need to balance flexibility with support, but they can alter fit over time, leading to inconsistencies. With no universal size chart, consumers often struggle to find the right fit, particularly with items that offer varying compression levels. Consequently, high return rates from online purchases, durability concerns, and changes in fit with regular wear are common, prompting brands to explore sizing tech and flexible policies to improve fit consistency.