How Athleisure Brands Are Achieving a Conversion Lift

Athleisure brands, ranging from established names to innovative newcomers like Halfdays, Pact, and more, are leveraging Bold Metrics to address fit challenges in their product lines. The athleisure market, valued at over $300 billion, requires precise sizing to cater to a diverse range of body types and activity levels.

By utilizing our AI-driven sizing solutions, these brands enhance the customer experience, boost conversions, and significantly reduce return rates.

Sizing in athleisure is challenging due to the diversity in body shapes, the variability in fabric stretch and recovery, and a lack of standardization across brands. Stretchy materials like spandex need to balance flexibility with support, but they can alter fit over time, leading to inconsistencies. With no universal size chart, consumers often struggle to find the right fit, particularly with items that offer varying compression levels. Consequently, high return rates from online purchases, durability concerns, and changes in fit with regular wear are common, prompting brands to explore sizing tech and flexible policies to improve fit consistency.

By implementing Bold Metrics' body data platform, athleisure brands like Halfdays and Pact have seen significant improvements in average order value, a boost in conversion rates, and a reduction in returns. Tailored size recommendations help customers feel confident in their choices, enabling brands to overcome common fit challenges and thrive in the competitive athleisure market.