How Outerwear Brands Are Driving Conversion and Reducing Returns with AI-Powered Sizing.

The outerwear industry, which spans everything from technical performance gear to luxury insulated apparel, faces unique challenges in sizing. Bulky, layered garments, and varying fit needs for activities like skiing, hiking, or urban wear make it difficult for brands to offer a one-size-fits-all solution. Brands like Burton, Canada Goose, Simms, and more rely on Bold Metrics to meet these challenges head-on. By incorporating our AI-driven sizing solutions, they are improving fit accuracy, boosting customer satisfaction, and driving both higher conversion and reduced returns.

In 2022, the global outerwear market was valued at over $120 billion, with continued growth expected as consumers increasingly seek high-performance and sustainably sourced apparel. As outerwear brands look to scale, Bold Metrics provides the tools to ensure the perfect fit, allowing brands to offer personalized, data-backed size recommendations that cater to each customer’s unique body measurements and preferences.

Outerwear brands face several sizing challenges, ranging from accommodating the bulk and fit of insulated, technical gear to addressing varied body shapes and fit preferences. Burton and Canada Goose needed precise sizing for performance-oriented and high-end cold-weather apparel, where incorrect fit leads to increased returns and customer dissatisfaction. Similarly, brands like Simms, Halfdays, and others in the outerwear space struggled with low customer confidence in selecting the right size, leading to high cart abandonment rates and costly returns. Each of these brands sought to provide a more personalized shopping experience to reduce sizing uncertainty and improve conversions.