Burton is a purpose-led brand rooted in snowboarding and the outdoors. Their goal is to positively impact lives by fighting for the future of people, the planet, and sport.
Burton, like many retailers and brands, is always working to improve their customer shopping experience and customer confidence around purchasing their products.
Besides improving customer experience, Burton also wanted to increase conversion and AOV, influence repeat purchases, and improve their overall return rates, which was especially important in their European market.
Burton implemented Bold Metrics' Smart Size Chart in North America in November 2022, and then in Europe and Japan in January 2023.
"They are fully translated experiences, which is another great benefit of the solution," Matt said.
He continued: "Early results are strong. Our data indicates that those who interact with the [Bold Metrics] tool are more inclined to be repeat shoppers. We are seeing double-digit percentage increases in those orders."