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The Brand

Burton is a purpose-led brand rooted in snowboarding and the outdoors. Their goal is to positively impact lives by fighting for the future of people, the planet, and sport.

The thing that really stood out with Bold Metrics is not just their focus on fit, but also their fit preference... that was something that really stood them apart from all the other solutions that we evaluated."”
Matthew Ames, Senior Global eCommerce Strategist, Burton
burton snowboarder

Burton, like many retailers and brands, is always working to improve their customer shopping experience and customer confidence around purchasing their products.

Besides improving customer experience, Burton also wanted to increase conversion and AOV, influence repeat purchases, and improve their overall return rates, which was especially important in their European market.


Burton implemented Bold Metrics' Smart Size Chart in North America in November 2022, and then in Europe and Japan in January 2023. 

"They are fully translated experiences, which is another great benefit of the solution," Matt said.

He continued: "Early results are strong. Our data indicates that those who interact with the [Bold Metrics] tool are more inclined to be repeat shoppers. We are seeing double-digit percentage increases in those orders."

Watch the Webinar

Learn how AI sizing technology boosted AOV and ROI for the well-known snowboard and outdoor apparel company.

Key Highlights:

  • Burton's challenges around reducing fit-related returns and wanting to improve their online customer experience.
  • How Burton evaluated sizing solutions to find the best fit for the brand.
  • How access to Burton's customer body data through Bold Metrics' digital twin technology allows the brand to make better-informed decisions ahead of their peak fall and winter seasons.

Unlock the Power of Body Data

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