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👨‍🚒 Gear That Fits When It Matters Most: See How Fire-Dex Uses Bold Metrics to Transform PPE Sizing
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The Brand

Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors.

The thing that really stood out with Bold Metrics is not just their focus on fit, but also their fit preference... that was something that really stood them apart from all the other solutions that we evaluated."”
Matthew Ames, Senior Global eCommerce Strategist, Burton
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THE CHALLENGES

For Burton,  improving the shopping experience was at the forefront of their mind when looking for a sizing solution.  During the vetting process, the focus was on driving meaningful results like increasing conversion rates and average order value, encouraging repeat purchases, and improving return rates.

Proven Results

+69 X
Conversion Lift
+82 %
AOV Increase
THE SOLUTION

Burton implemented Bold Metrics’ Smart Size Chart in North America in November 2022, followed by a rapid expansion to Europe and Japan in January 2023. The solution delivered a fully localized and translated experience for each market, ensuring that shoppers around the world received the same intuitive, personalized fit guidance.

By combining AI-driven sizing recommendations with Burton’s premium product imagery and storytelling, the Smart Size Chart became a natural part of the shopping journey reducing uncertainty, building trust, and encouraging customers to explore higher-value purchases.

The data told the story: customers who interacted with the tool were not only more likely to convert, they also spent more per order and returned to shop again. 

 

 

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Burton Case Study page 1 (1)

Learn how Burton is enhancing their online shopping experience and increasing AOV and conversion.

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About

Bold Metrics is a San Francisco-based company that provides powerful SaaS solutions to help brands unlock the power of body data to improve the customer experience around fit. Our technology empowers your brand through actionable insights that reduce returns, increase conversion, and improves sustainability at scale.

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