How Canada Goose Drives Down Outerwear Returns

Canada Goose is one of the world's leading makers of luxury apparel with a special focus on high-performance outerwear. The globally recognized brand is working towards creating a more sustainable way of manufacturing while also allocating resources toward community and environmental initiatives.

Within the first three months, Canada Goose saw a fantastic adoption rate — 86% of shoppers who clicked “Find My Size” completed the survey — and were more likely to become repeat visitors. The brand's conversion rate initially jumped 16%, and has continued to increase YoY, including a boost of nearly 8% in the 2022-23 winter season.

Canada Goose's average order value (AOV) for shoppers using the Smart Size Chart is 2.5% higher than shoppers not using the Bold Metrics solution. Since implementing Bold Metrics’ Smart Size Chart, the brand has had 21% return rate reduction and the proportion of returns due to fit has continued to improve.