Canada Goose is one of the world's leading makers of luxury apparel with a special focus on high-performance outerwear. The globally recognized brand is working towards creating a more sustainable way of manufacturing while also allocating resources toward community and environmental initiatives.
Luxury items tend to have higher return rates. Due to the high cost and value of Canada Goose apparel, return rates significantly affects the bottom line.
Customers aren't willing to spend the money if they aren't sure how an item will fit, which greatly affects conversion.
Within the first three months, Canada Goose saw a fantastic adoption rate — 86% of shoppers who clicked "Find My Size" completed the survey — and were more likely to become repeat visitors. The brand's conversion rate initially jumped 16%, and has continued to increase YoY, including a boost of nearly 8% in the 2022-23 winter season. Canada Goose's average order value (AOV) for shoppers using the Smart Size Chart is 2.5% higher than shoppers not using the Bold Metrics solution.
Since implementing Bold Metrics’ Smart Size Chart, the brand has had 21% return rate reduction and the proportion of returns due to fit has continued to improve.