Since launching in 2015, this company has been on a mission to modernize trade work apparel. From men’s and women’s pants, shirts, and jackets to socks and underwear to a complete base layer system, the brand offers a wide range of performance workwear. This partnership overview shares the challenges the brand was having before implementing Bold Metrics' Smart Size Chart and the results they saw after implementation.
Workwear has to fit properly, plain and simple. (In some cases, safety depends on it!) As a direct-to-consumer brand, customers can't try on products before buying, but workwear shoppers have a high variance of size and fit preferences.
After implementing Bold Metrics’ Smart Size Chart the brand saw a 16% conversion rate. The brand found that the average order value (AOV) with a customer who used the Smart Size Chart was almost 12% more than those who did not.