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The Brand

Since launching in 2015, this company has been on a mission to modernize trade work apparel. From men’s and women’s pants, shirts, and jackets to socks and underwear to a complete base layer system, the brand offers a wide range of performance workwear. This partnership overview shares the challenges the brand was having before implementing Bold Metrics' Smart Size Chart and the results they saw after implementation.

The global workwear market size was valued at USD 16,773.3 million in 2021 and is expected to expand at a compound annual growth rate of 5.6% from 2022 to 2030."”
Workwear Market Size, Share & Trends Analysis Report, 2022 - 2030, Grand View Research

Workwear has to fit properly, plain and simple. (In some cases, safety depends on it!) As a direct-to-consumer brand, customers can't try on products before buying, but workwear shoppers have a high variance of size and fit preferences.

Proven Results

+16 %
Conversion lift
+12 %
AOV Increase
-24 %
Return rate reduction

After implementing Bold Metrics’ Smart Size Chart the brand saw a 16% conversion rate. The brand found that the average order value (AOV) with a customer who used the Smart Size Chart was almost 12% more than those who did not.

Download The Case Study

Workwear case study

Learn how a fast-growing workwear brand increased conversion and AOV while reducing returns.

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