Mizzen+Main combines performance fabrics with modern silhouettes to create clothes that look great and feel even better. Originally known for The Best Damn Dress Shirt, Mizzen+Main now creates multiple lines of apparel, helping men feel a lot more comfortable and even more confident.
Mizzen + Main delivers exceptional online experiences and wanted to go beyond size charts which resulted in shopper hesitation around fit and sizing.
Customers aren't willing to spend the money if they aren't sure how an item will fit, which greatly affects conversion.
Within the months, Mizzen + Main saw a fantastic adoption rate — 73% of shoppers who clicked "Find My Size" completed the survey — and were more likely to become repeat visitors. The brand's conversion rate initially jumped 257%, and has continued to increase. Mizzen + Main's average order value (AOV) for shoppers using the Smart Size Chart is 30% higher than for shoppers not using the Bold Metrics solution.
Upon implementing the Smart Size Chart, Mizzen+Main has seen conversion jump 257% and average order value (AOV) has also shown to be 30% higher for shoppers using the Bold Metrics solution vs. shoppers who don't.