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Apparel Sizing Best Practices for Brands and Retailers.  Get the Guide >

The Brand

Mizzen+Main combines performance fabrics with modern silhouettes to create clothes that look great and feel even better. Originally known for The Best Damn Dress Shirt, Mizzen+Main now creates multiple lines of apparel, helping men feel a lot more comfortable and even more confident.

Making sure that our fit is very consistent and that it's easy for him to figure out if he's a large trim or a classic medium, and the differences between the two — making sure that experience is really good on our website is critical for us.”
Bethany Muths, Chief Marketing and Customer Officer, Mizzen+Main
Bold Metrics Mizzen + Main
THE CHALLENGES

Mizzen + Main delivers exceptional online experiences and wanted to go beyond size charts which resulted in shopper hesitation around fit and sizing.

Customers aren't willing to spend the money if they aren't sure how an item will fit, which greatly affects conversion.

Proven Results

+30 %
AOV Increase
+257 %
Conversion lift
THE SOLUTION

Within the months, Mizzen + Main saw a fantastic adoption rate — 73% of shoppers who clicked "Find My Size" completed the survey — and were more likely to become repeat visitors. The brand's conversion rate initially jumped 257%, and has continued to increase. Mizzen + Main's average order value (AOV) for shoppers using the Smart Size Chart is 30% higher than for shoppers not using the Bold Metrics solution.

Upon implementing the Smart Size Chart, Mizzen+Main has seen conversion jump 257% and average order value (AOV) has also shown to be 30% higher for shoppers using the Bold Metrics solution vs. shoppers who don't.

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