Within the months, Mizzen + Main saw a fantastic adoption rate — 73% of shoppers who clicked "Find My Size" completed the survey — and were more likely to become repeat visitors. The brand's conversion rate initially jumped 257%, and has continued to increase. Mizzen + Main's average order value (AOV) for shoppers using the Smart Size Chart is 30% higher than for shoppers not using the Bold Metrics solution.
Upon implementing the Smart Size Chart, Mizzen+Main has seen conversion jump 257% and average order value (AOV) has also shown to be 30% higher for shoppers using the Bold Metrics solution vs. shoppers who don't.
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