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The Brand

Mizzen+Main combines performance fabrics with modern silhouettes to create clothes that look great and feel even better. Originally known for The Best Damn Dress Shirt, Mizzen+Main now creates multiple lines of apparel, helping men feel a lot more comfortable and even more confident.

Bold Metrics has been a key driver in improving our ecommerce performance. By helping customers make more confident sizing decisions, we’ve significantly reduced return rates and seen a clear lift in both AOV and conversion rate. Their flexible API has also allowed us to build custom experiences and capture valuable first-party data to better serve our customers.””
Natalie Shaddick, VP of eCommerce, Mizzen+Main
Bold Metrics Mizzen + Main
THE CHALLENGES

Mizzen + Main delivers exceptional online experiences and wanted to go beyond size charts which resulted in shopper hesitation around fit and sizing.

Customers aren't willing to spend the money if they aren't sure how an item will fit, which greatly affects conversion.

Proven Results

+19.5 %
AOV Increase
+20.18 %
User Conversion Rate
THE SOLUTION

Mizzen + Main saw a fantastic adoption rate — 78% of shoppers who clicked "Find My Size" completed the survey — and were more likely to become repeat visitors. Shoppers who use the SSC convert at a rate of 20.18%. Mizzen + Main's average order value (AOV) for shoppers using the Smart Size Chart is 19.5% higher than for shoppers not using the Bold Metrics solution.

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About

Bold Metrics is a San Francisco-based company that provides powerful SaaS solutions to help brands unlock the power of body data to improve the customer experience around fit. Our technology empowers your brand through actionable insights that reduce returns, increase conversion, and improves sustainability at scale.

© 2026 Bold Metrics, Inc.