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The Brand

Halfdays is a women's ski, snowboard, and cold weather activewear brand that offers a sustainable, limited edition collection. Their mission is to make the outdoors more approachable, inclusive, and fun.

We like getting outside. What we don’t: the pressure of “hard-core” outdoor culture, coupled with ill-fitting outdoor apparel for women. Founded by an Olympian and designed by the best – we're here to do things differently.”
Halfdays
halfdays skiing outside image
THE CHALLENGES

Halfdays set out to create a brand that doesn’t compromise fit, function, and style. Due to the intricate sizing involved with performance ski clothing, Halfdays had to elevate its sizing experience to provide shoppers with an accurate and exceptional fit experience to combat the high rate of returns associated with online ski purchases.

Proven Results

100 %
Personalized Experience
THE SOLUTION

With the launch of the Smart Size Chart, Hafldays' shoppers now have an easy, accurate, personalized, and fast way to find the best size.

Using a few simple inputs that include age, height, weight, and bra band/cup, the AI solution determines the best fit to provide a personalized size recommendation — improving shopper confidence and simplifying sizing when it comes to finding the best fit online.

 

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About

Bold Metrics is a San Francisco-based company that provides powerful SaaS solutions to help brands unlock the power of body data to improve the customer experience around fit. Our technology empowers your brand through actionable insights that reduce returns, increase conversion, and improves sustainability at scale.

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