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Join Bold Metrics' Vice President of Product Strategy & Partnerships, Jeff Mergy, and Burton's Senior Global eCommerce Strategist, Matthew Ames, as they discuss how AI sizing technology boosted AOV and ROI for the well-known snowboard and outdoor apparel company.

Matthew will share:

  • Burton's challenges around reducing fit-related returns and wanting to improve their online customer experience
  • How he evaluated sizing solutions to find the best fit for the brand.
  • How access to their customers' body data through Bold Metrics' digital twin technology allows the brand to make better-informed decisions ahead of their peak fall and winter seasons.

Unlock the Power of AI Sizing Solutions for Your Brand

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digital twin spinning

Cutting Edge Digital Twin Technology

Built on 10+ years of expertise and machine learning, our body data platform instantly and accurately captures the human form in detail.

  • No measuring tape or photos required
  • AI and ML approach continuously improves over time as data grows
  • Scalable, actionable digital twin library


average increase in conversion rates


average increase in order value


average reduction in fit-related returns

A Platform that Goes Beyond

Bold Metrics sizing solutions leverage machine learning algorithms trained on over 80 million digital twins (and counting!) to match your shoppers to their best fit based on their unique body measurements.

We help brands generate and use consumer data to:

✔️ Boost conversion and AOV

✔️ Reduce returns

✔️ Enable data-led design

✔️ Optimize operations

✔️ Improve sustainability efforts

✔️ Personalize the retail experience

an image of a women with body data line overlaying in front of the bold metrics sizing platform

Featured Guide

Learn more about how a critical fit implementation strategy personalizes the retail experience to drive conversion and reduce returns.

Download the guide to learn:

  • Apparel sizing best practices from concept to customer
  • How to implement a sizing strategy
  • How sizing leads to increased conversion, reduced returns, and improved shopper experiences 

Get the Guide
apparel sizing best practices

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Unlock the Power of Body Data

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