How Retrofete Improved Customer Sizing After Implementing Bold Metrics

Retrofête creates luxurious, statement-making pieces designed to turn moments into memories. From intricately embellished dresses to timeless separates, Retrofête’s collection embodies a bold yet sophisticated spirit, inspiring women to celebrate life’s most glamorous occasions.

While Retrofête has earned a reputation for delivering standout pieces that fit and flatter, the brand recognized that online shoppers often hesitated when selecting sizes, especially for event-ready attire where fit is paramount. To elevate the customer experience, Retrofête sought a solution that could replace traditional size charts and seamlessly guide shoppers to their best fit. 

Upon launch, Retrofête saw impressive results that transformed the online shopping experience. 20.3% of all purchases for all purchases made were made using the SSC. 

The brand's conversion rate jumped 15x due to enhanced size confidence in online shoppers, and the average order value (AOV) increased to $22.70 per purchase. By leveraging Bold Metrics’ Smart Size Chart, Retrofête has successfully reduced returns and empowered its customers to find their best fit confidently.