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👨‍🚒 Gear That Fits When It Matters Most: See How Fire-Dex Uses Bold Metrics to Transform PPE Sizing
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The Future of Fit:

How Fit Preference Is Reshaping the Apparel Economy

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The Future of Fit Preference:

How Fit Preference Is Reshaping the Apparel Economy

In today’s market, delivering the right fit the first time isn’t just a nice-to-have it’s a business imperative. Shoppers expect brands to understand both their measurements and how they prefer their clothes to look and feel. With 96% of consumers citing fit as their top frustration when shopping online, solving fit friction has become one of the biggest opportunities for driving immediate conversion.

This playbook introduces a shopper-first approach to eliminating fit uncertainty, blending AI-powered body data with individual fit preferences to deliver personalized recommendations. You’ll learn how leading apparel brands are using preference-based fit to increase conversion, reduce returns, and unlock long-term customer value—turning sizing from a point of friction into a powerful growth driver.

Download the Infographic.

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About

Bold Metrics is a San Francisco-based company that provides powerful SaaS solutions to help brands unlock the power of body data to improve the customer experience around fit. Our technology empowers your brand through actionable insights that reduce returns, increase conversion, and improves sustainability at scale.

© 2025 Bold Metrics, Inc.