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Case Study

Case Study: Size Inclusive Brand

Learn how this size inclusive brand utilizes the Smart Size Chart to power fit from XXS-6XL.

The Challenge: Increasing customer experience

Despite a highly detailed online fit and size guide and a wide range of sizing options, this brand wanted to go beyond size charts and personalize its online sizing experience. With Bold Metrics, this brand is elevating its sizing experience, providing shoppers with an accurate and exceptional fit experience while combating high return rates and boosting shopper confidence.

Model wearing Size Inclusive Brand apparel
3X
Conversion lift

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They trust us

What Our Clients Are Saying

Bold Metrics has been a key driver in improving our ecommerce performance. By helping customers make more confident sizing decisions, we’ve significantly reduced return rates and seen a clear lift in both AOV and conversion rate. Their flexible API has also allowed us to build custom experiences and capture valuable first-party data to better serve our customers.

Natalie Shaddick,

VP of eCommerce, Mizzen + Main

Fit is critical across the apparel universe, regardless of whether you're making casual or custom, tailored outfits.

Drew Cook,

CFO & Head of Operations, Pact

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