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đź‘” Discover Smarter Sizing: How Birdy Grey Entered Menswear and Elevated the Groomsmen Shopping Experience

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Case Study: Birdy Grey

With the help of Bold Metrics' two-button Smart Size Chart, Birdy Grey expanded their offering to groomsmen with confidence and fit precision.

 
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The Challenge: Improving customer experience

As Birdy Grey ventured into menswear, they faced the challenge of providing accurate sizing recommendations for multiple garments on a single product display page (PDP). Coordinating sizes for both suit jackets and suit pants required a solution that could handle individualized sizing for different products simultaneously. Additionally, without a physical try-on program, ensuring fit accuracy online was paramount to reduce returns and enhance customer confidence .

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About

Bold Metrics is a San Francisco-based company that provides powerful SaaS solutions to help brands unlock the power of body data to improve the customer experience around fit. Our technology empowers your brand through actionable insights that reduce returns, increase conversion, and improves sustainability at scale.

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