How Birdy Grey Launched Menswear and Elevated Their Fit Experience with Bold Metrics

Birdy Grey is a direct-to-consumer brand that has redefined wedding party fashion with affordable, stylish bridesmaid dresses under $100. Founded in 2017, the brand has become a go-to for modern bridal parties seeking cohesive and customizable attire. In 2025, Birdy Grey expanded its offerings to include menswear, introducing suits and tuxedos designed to complement their bridesmaid collections .

As Birdy Grey ventured into menswear, they faced the challenge of providing accurate sizing recommendations for multiple garments on a single product display page (PDP). Coordinating sizes for both suit jackets and suit pants required a solution that could handle individualized sizing for different products simultaneously. Additionally, without a physical try-on program, ensuring fit accuracy online was paramount to reduce returns and enhance customer confidence .