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The Brand

Committed to ethical manufacturing practices and transparency, Girlfriend Collective values customer experience and optimizes its operations to offer better-fitting clothing and reduce waste throughout the product life cycle.

Health and wellness come in many shapes and sizes, and that representation matters.”
Girlfriend Collective
gf collective

Despite a highly detailed online fit and size guide and a wide range of sizing options, Girlfriend Collective wanted to go beyond size charts and personalize its online sizing experience. With Bold Metrics, Girlfriend Collective is elevating its sizing experience, providing shoppers with an accurate and exceptional fit experience while combatting high return rates and boosting shopper confidence.

Proven Results

+332 %
Conversion Lift
+35 %
AOV Increase

With the launch of the Smart Size Chart, Girlfriend Collective shoppers now have an easy, accurate, personalized, and fast way to find the best size.

Using a few simple inputs that include age, height, weight, and bra band/cup, the AI solution determines the best fit to provide a personalized size recommendation — improving shopper confidence and simplifying sizing when it comes to finding the best fit online.

Unlock the Power of Body Data

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