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The Missing Link in Agentic Commerce is here
→ Discover Agentic Sizing Protocol™

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The Brand

Mizzen+Main combines performance fabrics with modern silhouettes to create clothes that look great and feel even better. Originally known for The Best Damn Dress Shirt, Mizzen+Main now creates multiple lines of apparel, helping men feel a lot more comfortable and even more confident.

Since launching our Shirt and Pant Finders, shopper behavior has become noticeably more decisive. By guiding customers toward a short, quick quiz, we effectively trim down those overwhelming choices based on their specific needs. This completely removes the friction from the decision-making process. The impact of making this process quicker and easier has been massive—in fact, we've seen the conversion rate for customers who take the quiz more than double.”
Natalie Shaddick, VP of eCommerce, Mizzen+Main
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THE CHALLENGES

With various shirt & pant styles and fits, Mizzen+Main wanted to ensure customers could shop confidently with a personalized experience. Increasing engagement amongst their shoppers was a key metric Mizzen and Main wanted to further improve.

Proven Results

+7 %
Total Revenue Increase
32 %
Engagement Rate
THE SOLUTION

In partnership with Bold Metrics, Mizzen+Main launched a two personalized fit experiences: the Shirt Finder and the Pant Finder. Both tools follow the same core approach a short, guided quiz that collects a few key inputs from the shopper, then uses AI-driven body data to recommend the best size and style for their unique body and preferences.

Unlock the Power of Body Data

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About

Bold Metrics is a San Francisco-based company that provides powerful SaaS solutions to help brands unlock the power of body data to improve the customer experience around fit. Our technology empowers your brand through actionable insights that reduce returns, increase conversion, and improves sustainability at scale.

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