This collaboration demonstrates how the Smart Size Chart boosted AOV and improved conversion rates for a rapidly expanding sportswear brand.
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Since its inception in 1938, this company has established itself as a leader in outdoor and activewear, combining innovation with a passion for the outdoors. This partnership overview shares the challenges the brand faced before implementing Bold Metrics' Smart Size Chart and the results they saw after implementation.
The brand wanted to increase customer confidence in selecting the right fit, offering a more personalized shopping experience, increasing conversion, and significantly decreasing returns due to sizing uncertainty.
After implementing Bold Metrics’ Smart Size Chart the brand's conversion rate jumped 297% due to the enhanced size confidence for online shoppers. The increased confidence also resulted in a $25.48 higher average order value.
Learn how we boosted AOV and improved conversion rates for a rapidly expanding sportswear brand.
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