THE CATEGORY
The denim industry, known for its wide range of fits and styles, faces significant challenges in offering the right size to customers. From heritage labels to fast-growing newcomers, denim brands are increasingly turning to Bold Metrics to overcome these sizing hurdles. The global denim market is projected to reach $88 billion by 2030, highlighting the demand for precise, data-driven solutions that help brands improve customer satisfaction, reduce returns, and increase conversions.
THE CHALLENGES
Denim brands face issues with high return rates and low customer confidence due to inconsistent sizing across different cuts like skinny, straight, and relaxed fits. The wide variation in body types and fit preferences makes it difficult to find a one-size-fits-all solution, often leading to cart abandonment and increased returns. Many brands also struggle to provide a personalized shopping experience that builds customer trust and ensures the perfect fit.
Proven Results
THE SOLUTION
By implementing Bold Metrics' AI-powered sizing solutions, brands like Blue Delta, Meshki, Men's Wearhouse, and more have seen remarkable improvements. Meshki boosted sales by enhancing customer confidence in finding the best fit. Across all brands, Bold Metrics' platform delivered data-driven results, improving fit accuracy and driving both higher conversions and reduced returns.