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← All Customer StoriesCharles Tyrwhitt

How Charles Tyrwhitt Improves Conversion With Bold Metrics

Charles Tyrwhitt delivers expertly tailored shirts with Bold Metrics' AI sizing solutions.

Smart Size Chart™
Charles Tyrwhitt Brand Image
Proven Results
+246%
Conversion lift

Charles Tyrwhitt endeavors to produce the finest menswear, with timeless style and no compromise on quality. Since its beginning, Charles Thyrwhitt's goal has been to make a great product that lasts, at an unbeatable value for money, with exemplary customer service, a pinch of British charm, and a commitment to do things properly and responsibly.

The Challenges

Size and fit are critically important - especially when it comes to Charles Tyrwhitt's high-quality tailored clothing. Charles Tyrwhitt wanted to go beyond size charts which resulted in shopper hesitation around fit and sizing.

The Solution

Charles Tyrwhitt notes the increase in confidence their customers have regarding sizing when utilizing the "Find My Size" solution. The brand's conversion rate grew 246% — showing that when shoppers receive sizing guidance,  they're much more likely to purchase.

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