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The Brand

Headquartered in Winnipeg, MB, Eph Apparel Inc. has become one of Canada's fastest-growing custom menswear companies, offering customers the opportunity to customize their own quality suits, shirts, formalwear, and accessories at a reasonable cost.

Before settling on Bold Metrics, I looked at every self-measuring tool on the market. Sometimes simpler is better and from a user experience perspective, it can't be beaten. Not only is it more accurate than smartphone apps, but we were able to customize it to our unique product line and serve customers worldwide.”
Andrew Parkes, Co-Founder, Eph Apparel
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THE CHALLENGES

Eph apparel relied upon in-person measurements which limited the brand's ability to scale effectively while providing accurate measurements.

Proven Results

50 +
Unique Body Measurements
100 %
Customized Experience
THE SOLUTION

Leveraging the industry leader in AI digtial twin technology, Eph Apparel now creates custom suiting for customers without the need for in-person measuring or a time-consuming fit process.

Customers answer a few easy questions for Bold Metrics' best-in-class AI digital twin technology to determine 50 individual customer body measurements.

Listen to the Podcast

Bold Metrics spoke with Andrew Parkes, one of the co-founders behind custom shirting company Eph Apparel.

Parkes had some interesting tips and advice for online retailers looking to engage their customers and build loyalty. The brand leverages content in a fun and exciting way to build a loyal customer base and increase conversions.

 

Listen to the Podcast
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About

Bold Metrics is a San Francisco-based company that provides powerful SaaS solutions to help brands unlock the power of body data to improve the customer experience around fit. Our technology empowers your brand through actionable insights that reduce returns, increase conversion, and improves sustainability at scale.

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