The Brand
Headquartered in Winnipeg, MB, Eph Apparel Inc. has become one of Canada's fastest-growing custom menswear companies, offering customers the opportunity to customize their own quality suits, shirts, formalwear, and accessories at a reasonable cost.
Before settling on Bold Metrics, I looked at every self-measuring tool on the market. Sometimes simpler is better and from a user experience perspective, it can't be beaten. Not only is it more accurate than smartphone apps, but we were able to customize it to our unique product line and serve customers worldwide.”
Andrew Parkes,
Co-Founder, Eph Apparel
THE CHALLENGES
Eph apparel relied upon in-person measurements which limited the brand's ability to scale effectively while providing accurate measurements.
Proven Results
50 +
Unique Body Measurements
100 %
Customized Experience
THE SOLUTION
Leveraging the industry leader in AI digtial twin technology, Eph Apparel now creates custom suiting for customers without the need for in-person measuring or a time-consuming fit process.
Customers answer a few easy questions for Bold Metrics' best-in-class AI digital twin technology to determine 50 individual customer body measurements.