How Online Suiting Brand Eph Apparel Uses AI To Grow Conversion
Eph Apparel's virtual fitting experience uses AI to accurately and quickly determine over 50 unique body measurements for its custom suiting.
Eph Apparel's virtual fitting experience uses AI to accurately and quickly determine over 50 unique body measurements for its custom suiting.
Headquartered in Winnipeg, MB, Eph Apparel Inc. has become one of Canada's fastest-growing custom menswear companies, offering customers the opportunity to customize their own quality suits, shirts, formalwear, and accessories at a reasonable cost.
Eph apparel relied upon in-person measurements which limited the brand's ability to scale effectively while providing accurate measurements.
Leveraging the industry leader in AI digtial twin technology, Eph Apparel now creates custom suiting for customers without the need for in-person measuring or a time-consuming fit process.
Customers answer a few easy questions for Bold Metrics' best-in-class AI digital twin technology to determine 50 individual customer body measurements.