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The Brand
This brand utilizes the fundamentals of science to inspire healthcare professionals to reach peak performance on their journey to greatness.
The brand studied the human body to leverage physiological data points such as skin temperature, sweat, and mobility. Using data-informed metrics, the brand's world-class design team engineered a product that is thoughtfully curated for the actual needs of the healthcare professional.
THE CHALLENGES
This brand wanted to elevate its customer experience around fit and sizing. Determining the right size is essential when shopping online for apparel. But when the product in question is medical scrubs, getting the right fit makes the difference between being able to perform your best in critical situations.
Proven Results
THE SOLUTION
The brand has seen return rates decrease by 18.9% for fit-related returns while using Bold Metrics Virtual Sizer. With the inclusion of the 'What's My Size' tool, this further emphasizes their prioritization of fit and sizing to provide an unparalleled level of personalization, setting a new benchmark for customer satisfaction.
