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Discover the Future of Fit With AI-Powered Solutions — Download Our Sizing Technology Buyer’s Guide Today!

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THE CATEGORY

From premium tees to everyday staples—these are timeless pieces that shoppers want to fit just right. Brands like Pact, New Balance, Girlfriend Collective, and more partner with Bold Metrics to ensure consistency and comfort in every piece. By using AI-driven sizing solutions, these brands provide precise fits for foundational pieces, making it easy for customers to build a wardrobe of reliable basics.

Wardrobe Staples
THE CHALLENGES

Essentials brands know that fit can make or break the shopper experience. Pact wanted to deliver a sustainable basics experience without sizing guesswork, while New Balance wanted to drive customer satisfaction. Girlfriend Collective focused on providing active basics that fit seamlessly across sizes, reducing returns and abandoned carts due to sizing concerns. 

Proven Results

+406 %
Conversion Lift
-16 %
Return Reduction
+27 %
AOV Increase
THE SOLUTION

Bold Metrics provided custom solutions to match each brand’s ethos. Pact implemented our body data platform to deliver sustainable basics that offer reliable fit and comfort. Mizzen + Main’s Shirt Finder helps customers discover their perfect shirt size with ease, boosting both conversion and satisfaction. Girlfriend Collective saw increased fit accuracy, allowing active basics to meet customers' expectations and stay true to their vision of inclusivity and quality.

By offering personalized fit solutions, basics brands can build lasting relationships with customers, offering pieces they’ll return to again and again.

Trusted By

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Learn how shopper body data drives revenue and improves operations for Pact.

Key Highlights:

  • How brands can utilize customer sizing information and demographic preferences to their advantage
  • How sizing data can be used to optimize processes across an operation
  • How sizing data can boost a brand’s sustainability initiatives
3-Jan-19-2024-11-35-31-8887-PM

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About

Bold Metrics is a San Francisco-based company that provides powerful SaaS solutions to help brands unlock the power of body data to improve the customer experience around fit. Our technology empowers your brand through actionable insights that reduce returns, increase conversion, and improves sustainability at scale.

© 2024 Bold Metrics, Inc.